I’ve been helping people publish their books since 2012, and I’ve noticed a difference between successful authors and unsuccessful authors.

• Successful authors focus on the highest-leverage activities for selling their book. They do the few things that work.
• Unsuccessful authors do everything else.

Let me give you an example. In 2015, I designed a coloring book. My timing was perfect: I noticed that seven or eight of the top 40 bestselling books on all of Amazon were coloring books for adults—but they were all out of print. The grownup coloring book trend was just starting, and it was about to get big.

I knew if I could release a coloring book using print-on-demand before all the big publishers had time to do a new print run, my book had a good chance of taking off. I sensed that this was going to be a huge fad, and this book had the potential to make me rich. I was right, too.

How did mine do? I made about $700.

You might think their book was better, or they had more publishing experience, but neither was true. Their book was clearly slapped together, whereas I threw myself into making my book cohesive, inspiring, and beautiful. It wasn’t publishing experience, either. Their background was in internet marketing, not publishing.

They researched keywords and categories. They did SEO. They advertised.

I got my book into local shops. I posted on social media. I hosted coloring parties. 

All that summer, I worked the craft fair scene, peddling books and sweating. By the end of the summer, I had grossed enough sales to pay for the iPad I bought so I could accept credit card payments at craft fairs.

Out of all the things you can do to promote a book, I chose the ones with the most effort and the least impact. That’s what unsuccessful authors do. 

Two main reasons:

• I subconsciously didn’t feel worthy of a big success, especially not from something I loved doing. And I loved every minute of designing that coloring book.
• I didn’t know which things would actually work. I know a ton of things to do to market a book, and I planned to do all of them. But I wore myself out so much with the craft fairs and local merchants, I didn’t have the energy for anything else.

I made a book-marketing plan. I was planning to use it to sell the coloring book. The only problem is: it contained 27 steps. It was 62 pages long. Just the thought of starting it was exhausting. 

In fact, after that summer, I gave up on the whole thing. It wasn’t until I had a client who was planning to pay a total sleazebag $4,000 to become a fake bestseller that I got mad enough and decided to conquer this book-marketing thing once and for all. 

So I dove in. I noticed a lot of programs guaranteeing bestseller status to everyone who signed up. If they could guarantee that, either:

• there must be a repeatable process for it, or 
•  it must not be that hard.

I became determined to find out how to do it.

The answer turns out to be both. There is a repeatable process, and if you do the right things at the right time, it really isn’t that hard.

If you’ve heard of the 80/20 principle, these are the 20% of activities that yield 80% of results.

I’ve put them all in this kit for you, so you can skip right to the good stuff and start selling your book.

Here’s what you’ll get:

• The six crucial steps that I use to launch my clients’ books to bestseller 
• Exactly what to do and when to do it for best results 
• The #1 most important investment you can make in your book’s success (miss this, and your book is pretty much doomed)
• Templates and examples of how to write effective sales copy—one for fiction, one for non-fiction 
• Email templates to show you exactly how to get reviews—plus examples
• The exact ads I used to make one client a #2 bestseller for less than $300—even though he had no mailing list, no fans, no street team, no relationships with influencers, no guest posts, no podcast interviews, no PR, no pre-launch buzz, and no joint-venture partners 
• Two ways to pick the right keywords and categories for bestseller and organic sales: the fast way and the free way. Complete with video demos!
• Complete launch blueprints for a minimalist launch and a full-scale blowout launch—with automatic date calculation so you know when to do everything
• No fluff
• No filler
• No time-wasting activities that don't get results

I believe good books should sell. But the reality is: most self-published books sell fewer than 100 copies. That’s not 100 copies a week or 100 copies a month. It’s 100 copies, total—ever. That includes the author’s mom, aunties, and cats.

That’s because most self-published authors don’t know how to market their books. They don’t know what works and what doesn’t. They don’t know what gets results and what’s a waste of time. 

That’s why I’ve made this kit. The process is just six steps—the same steps I use to make my clients’ books bestsellers. For each step, I’ll explain why it’s important, what to do, how to do it, and when to do it.

You’ll get it all, boiled down as simple as possible, so you know exactly what to do when you launch your book. 

If you want your next book to become a bestseller, and you’re ready to focus on what works and ditch what doesn’t, this kit is for you. Just fill in your  information on the right side of this page to get instant access now.

If you implement everything that I show you in this kit and your book doesn’t become a bestseller on Amazon, I will give you 100% of your money back. I'm so confident, I'll give you a whole year to try it.

Frequently Asked Questions

How many extra copies of my book will I have to sell before this bestseller plan pays for itself?

Only 29 copies if your book is priced $4.99 or above. 

Does this work for fiction or non-fiction?

It’s easier to become a bestseller with non-fiction, but the same principles apply to both. For the parts that are different, the kit gives specific recommendations for fiction and for non-fiction.

Why should I care if my book is a bestseller?

As sweet as it is to be able to write “bestselling author” after your name every day for the rest of your life, if you’re like most authors I know, you’re really not in it for the acclaim. You write because you want to make a difference. We can all think of books—fiction and non-fiction—that have stayed with us, touched our hearts, or changed our lives. In order for your book to be that book for your readers, it has to sell. Launching your book to bestseller is the first step in making an impact. 
 

What if I hate marketing?

Then you’ll probably want to get the best results possible with the least wasted effort. I recommend getting this kit right away.

Do I need a big mailing list or social media following to become a bestseller?

Those things always help, but no. I got a book to #2 bestseller for an author with no following at all.

About the Author

Cara Stein is an idealist who has stopped trying to play it cool. She believes the only reason people don’t like business or marketing is that they don’t know how to do it well—yet. She's often praised for her no-bullshit style and her wry humor.

Cara has been helping people finish and publish their books since 2012. She’s guided over 200 books through the publishing process. She’s also the author of five books of her own, including How to be Happy (No Fairy Dust or Moonbeams Required), Getting Unstuck, and Finish and Publish: Write the Book You’ve Always Wanted to Write. Her peeves include chipmunks, fakery, and the word “peeve.”

Praise

“Perfect! Could not be happier. I look forward to doing more with Cara.”

—Leonard Zerman

“Cara was a joy to work with. Super quick, super efficient with outstanding professionalism. HIGHLY RECOMMENDED!”

—Terriane Palmer-Peacock

“Cara offers an amazing service - She is responsive, creative, objective, and detail oriented. A real pleasure to work with. We will definitely work with her again and are already discussing the next project with her.” 

—Eliot Burdett

“Cara S. is an outstanding book and book cover designer. I was more than pleased with her skills and her personality. She is worth her fees and I would hire her again in the future without hesitation.”

—Michele Silvera

“Cara is highly-skilled and communicative, and does top-quality work. She was very professional and proactive, anticipating my needs before I even mentioned them. She added value to my project above and beyond what was required. Cara is incredibly personable and easy to work with.”

—Sara Hohn

“I had such a great experience working with Cara Stein! She is very capable and did exactly what she promised. I enjoyed her intelligence and sense of humor as well. Next time I need to hire someone for a similar project, I will definitely want to work with her again.”

—Beth Niebuhr

“The only ghostwriter I've ever worked with who really GETS it and can write in your voice...only better. Absolutely nailed it and delivered a perfect product.”

—Ari Meisel

“Great writer and proofreader, she will be an asset to your team.”

—John Adams

“Terrific to work with. Very knowledgeable – helped me beyond the scope of the project. Using Cara will make your life easier!”

—Ann Ward

“LOVE IT! ...You have taken a good idea and turned it into a great book. Thank you!!!”

—Glenn Gow

“An awesome person to work with!!! She deserves 10 stars!”

—Murry J. Evans

“Very few people put the time, energy and attention into their clients' work the way Cara does. She made sure my book was presented compellingly in the Kindle format, without compromising quality. Because of that, we're positioned to bring in more sales and experience more growth being on a new, rapidly growing platform on Amazon. I'll continue to use her again and again, and refer her to anyone that needs to convert their book to Kindle to increase sales.”

—Jonathan Mead